When Bottega Veneta began to engage more deeply in electronic music culture, with festival stage partnerships at Horst in Belgium and Terraforma Festival in Italy, RA sought to add authenticity and amplify those relationships.

23:59 created a content and social campaign for Bottega Veneta by bringing together these two festival organisers they had an existing relationship with. On ra.co and facilitated by RA's in-house writers, Horst and Terraforma discussed creativity and artistic expression within music festival curation and stage design. 

Bottega Veneta - Festival Partnership 

Jägermeister launched the #SAVETHENIGHT fund during the pandemic as a way to support people working in the electronic music scene. A fund was made available for people to apply for, aimed at those running progressive nightlife initiatives around the globe. 

For the 2023 edition, 23:59 worked as Jägermeister's creative agency, devising an event and content strategy to scale up #SAVETHENIGHT for its third iteration. 

23:59 led on production and curation for a launch event at fabric, which included panel talks with community figureheads from across the fabric of London nightlife. The studio also led on creating multimedia storytelling content and on-site advertising to drive high quality and quantity sign-ups to this year's fund. 

Jägermeister - #SAVETHENIGHT

Reverb is the world's leading music instrument marketplace. This global platform has long been the go-to for musicians seeking the best, hard-to-find gear. The brand's challenge was that they had yet to develop deep connections with the electronic music scene. 

Working with 23:59, we developed a storytelling video series that put Reverb firmly at the center of our world. Studio Digest is a four-part series that features some of the scene's most compelling studio purists. The episodes dropped throughout 2023, supported by deep-dive editorial interviews and a halo of social media content. 


Reverb - Studio Digest

Lacoste celebrated its 90th anniversary in 2023 with a global campaign exploring how the brand is embedded in local communities and culture worldwide. The campaign focused on the movements and scenes that have most embraced the brand over the decades.

23:59 acted as the UK creative studio that devised the strategy, curation and content creation for Lacoste. Spotlighting its deep-rooted connection to nightlife that emerged during UK rave culture in the '90s.

We delivered four hero films which were projected across iconic locations in London, plus the talent performed at a pop-up store in East London during fashion week. The films were accompanied by editorial profiles that delved deeper into each artist's story, creative process and connection to the Lacoste brand.


Lacoste - 90th Anniversary

Each year Nike celebrates Air Max Day, a landmark in the global brand calendar that sees them activating around the world. Nike and RA collaborated on programming and documenting an event with a lineup that captured "The Pulse of London."

23:59 created and delivered a concept that shone a light on the next generation of London artists; artists on the path to festival headliner status. We paired these artists with their dream back-to-back partners. Plus, we added a sprinkle of stardust with amazing special guests. 

All performances at the sold-out event were captured and published on ra.co and RA's YouTube channel, followed by a supporting halo of social media content.  